Built for automotive brands

About DesignProCZ

We are a Prague-based web studio focused on high-performance, conversion-driven web design for automotive and mobility businesses across Czech Republic and Central Europe. Our work blends UX strategy, pixel-perfect UI and fast front-end execution.

  • IČO: 08234567
  • DIČ: CZ08234567
  • Registered in Prague, CZ
Studio workspace

Our mission

DesignProCZ helps automotive companies present their products with clarity and speed. We aim to reduce friction in the customer journey, increase test-drive bookings, and streamline dealer interactions through smart interfaces and reliable front-end engineering.

We combine industry knowledge with modern web practices: accessibility, performance budgets, and measurable UX experiments. Our solutions are tailored for Czech market realities and EU regulations.

Design team sketching

Services

UI design

UI & Visual Design

Brand-driven interfaces optimized for conversions and clear vehicle presentation.

UX research

UX Strategy & Research

User flows, test-drive funnels and analytics-led improvements to reduce drop-offs.

Front-end development

Front-end & Integration

Fast, SEO-friendly implementations with CMS or headless e-commerce integrations.

Our process

Discovery

Understand goals, analytics and audience.

UX & Prototype

Wireframes and clickable prototypes for testing.

Development

Accessible, fast front-end with CMS integration.

Iterate

Measure and optimise post-launch.

Team

Founder
Jan Novak

Founder & Lead Designer — 12 years in automotive UX.

Developer
Petra Svoboda
Front-end Engineer
Focus: performance & accessibility
Researcher
Tomáš K.
UX Researcher
Focus: user testing & funnel optimisation

We collaborate with a network of EU specialists: backend engineers, SEO consultants and automotive photographers to deliver full campaigns and site launches.

Selected case studies

Case study 1

Premium EV Landing

Redesigned landing page, increased lead form conversions by 34%.

Case study 2

Dealer Portal Refresh

Streamlined dealer inventory UI and search experience.

Case study 3

Test-drive Funnel Optimisation

Improved booking flow, reducing drop-off by 28%.

FAQ

Yes — we partner with local and international OEMs and dealers; projects are managed from Prague with EU-compliant contracts.

Small landing projects: 3–6 weeks. Larger portal or ecommerce work: 8–16+ weeks, depending on integrations.

Yes, we offer retainer-based maintenance, security updates and A/B experimentation services.

Work with us

Ready to discuss a project? We usually respond within one business day. For quick inquiries, call or email and reference your preferred timeline and scope.

Office
Vinohradská 157/25
120 00 Praha 2
Business hours: Mon–Fri 09:00–17:00