Local research — Liberec

UX Research — Liberec

Practical, evidence-driven UX research for automotive and mobility projects. We combine field studies, usability testing and stakeholder workshops to surface real user needs across the Liberec region.

  • Field interviews and contextual inquiry
  • Remote and lab usability testing
  • Persona & scenario creation
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Field research in Liberec

What we do

We craft research plans tailored to automotive websites and services: discovery sprints, usability benchmarking, and conversion-focused UX audits. Our outputs are prioritized, actionable recommendations for designers and product teams.

User interviews
Usability tests
Field studies
Analytics review
Usability session

Research methodology

We follow a mixed-methods approach: qualitative insights from interviews and contextual inquiry combined with quantitative patterns from analytics and task completion rates. Sessions are recorded and annotated for clear handover.

  1. Scoping & recruitment
  2. Moderated sessions (in-person or remote)
  3. Affinity mapping & synthesis
  4. Prioritized recommendations & roadmap
Discuss a plan
Research notes and artifacts

Case study: Regional dealer portal

We helped a regional car dealer in Liberec increase lead capture by uncovering usability blockers on the booking flow. Through 8 moderated tests and 12 contextual interviews we delivered a prioritized backlog and an A/B test plan.

  • +28% test-drive bookings (prototype test)
  • Reduced booking steps from 7 to 4
  • Clear guidance for mobile-first users
Case study visuals

Key findings & recommendations

Users struggled to find booking options on mobile. We recommend a persistent CTA, clearer labeling and reducing cognitive load on the homepage.

Long forms caused drop-offs. Suggest progressive disclosure, inline validation and optional fields to reduce friction.

Technical terms confused users. We created content patterns and microcopy guidelines to improve comprehension and trust.
Lead researcher

Lead researcher — Jana Nováková

Senior UX researcher with 8+ years working on mobility and automotive projects across Czech Republic. Jana leads field research, synthesis workshops and stakeholder alignment sessions.

Email Jana Request proposal

Ready to uncover what users in Liberec really need?

We run short discovery workshops and pilot studies to validate assumptions quickly. Typical engagement: 2–4 weeks to actionable insights.

Start a pilot
Or call + (420) 60 791-73-82

Resources & deliverables

Typical deliverables include a research report, prioritized backlog, annotated session videos and a one-day synthesis workshop for stakeholders.

  • Research plan & recruitment
  • Annotated recordings & highlights reel
  • Presentation & prioritized roadmap
Research artifacts